The Consumer Electronics Show (CES) is one of the largest and most influential tech events in the world, showcasing the latest innovations in consumer technology. Held in Las Vegas, CES 2024 took place over four days from January 9 to January 12, 2024. The event featured a wide range of products and trends, including personal tech, transportation, healthcare, and more. In addition to the main exhibition, the event hosts a conference program with various sessions and curated tracks, covering topics such as 5G, artificial intelligence, and other emerging technologies.
CES 2024: Highlights of Day 1
The highlights of day 1 of CES 2024 included:
- Media Day 1, featuring keynotes from Siemens Roland Busch and other industry leaders.
- A busy day of keynotes on January 9, with sessions from Intel, L’Oréal, McDonald’s, Microsoft, Snap, and Walmart.
- Thousands of media representatives and scores of industry insiders convening at venues on and off the Las Vegas Strip.
- A first look at next-generation TVs, laptops, smart home gadgets, cars, and more.
New AI Technologies at CES 2024
Some of the new AI technologies showcased by popular exhibitors at CES 2024 included:
- AI-powered and better-connected cars, concept autonomous pods, and in-car tech upgrades from companies like Mercedes, LG, Sony, Intel and Google.
- Integration of generative AI features into products, such as AI-generated wallpapers and suggested text message responses.
- ITRI’s presentation of 10 groundbreaking innovations spanning AI robotics, smart sports, digital health, and AI display and entertainment.
Mercedes-Benz Technologies at CES 2024
At CES 2024, Mercedes-Benz showcased several AI-powered technologies, including:
- MB.OS Infotainment System: The new MB.OS infotainment system, which debuted in the 2023 CLA Concept, is an evolution of the dashboard-wide screens and features a generative AI assistant that offers a hyper-personalized user experience.
- MBUX Virtual Assistant: This AI-powered virtual assistant is designed to provide a natural language interface for drivers to control conditions within the car, offering a human-like interaction.
- In-car Entertainment: Mercedes-Benz announced exciting developments in the field of in-car entertainment, including a first-of-its-kind partnership for defining moments at CES 2024.
Keynote Speakers at CES 2024
Some of the keynote speakers at CES 2024 included:
- Siemens CEO Roland Busch, who delivered a keynote presentation on January 8, 2024, as part of the Media Days program.
- Intel CEO Pat Gelsinger, who participated in a keynote conversation alongside CNBC Nasdaq correspondent Kristina Partsinevelos, discussing the critical roles that silicon and software play in making AI more accessible, providing powerful compute, and enabling modern economies.
- Walmart CEO Doug McMillon, who shared Walmart’s vision to design and build technology that will usher in the future.
- Evan Spiegel, the co-founder and CEO of Snap, who was also a keynote speaker at the event.
CES 2024 – a remarkable event, disclosed the latest innovations in consumer technology across a wide range of industries and applications. As the world’s most powerful tech platform, CES brings together the brightest minds and most innovative companies, providing attendees with a first look at the technologies that will shape the future.
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